Privacy Policy

Last updated: 30 April 2026

Who we are

WebSmart ("we", "us", "our") is a UK-based web design and automation agency operating from web-smart.co.uk. We provide websites, lead automation, CRM and SEO services to UK tradesmen and home service businesses.

What we collect

When you use our website or contact us, we may collect:

  • Name, email address and phone number you submit through forms
  • Business name and trade information
  • Messages you send us
  • Anonymised analytics data (pages visited, device type, approximate location)

How we use it

We use your information to:

  • Reply to your enquiries and provide quotes
  • Deliver the services you've signed up for
  • Send marketing communications (only if you've consented)
  • Improve our website and services

Marketing communications

We only send marketing emails, SMS or calls if you've ticked the consent box on a form. You can unsubscribe any time by replying STOP to an SMS, clicking unsubscribe in an email, or emailing [email protected].

Who we share data with

We don't sell your data. We share it only with:

  • Service providers we use to run the business (CRM, email/SMS platforms, hosting) — all bound by data protection agreements
  • HMRC or other authorities when legally required

Cookies

Our website uses essential cookies to function and analytics cookies to understand how visitors use the site. You can disable cookies in your browser settings, though some features may not work properly.

Your rights under UK GDPR

You have the right to:

  • Access the personal data we hold about you
  • Ask us to correct or delete your data
  • Withdraw consent for marketing
  • Lodge a complaint with the ICO (ico.org.uk) if you're unhappy with how we handle your data

To exercise any of these rights, email [email protected].

How long we keep data

We keep your data only as long as we need it for the purpose we collected it, or as required by law. For client accounts that's usually for the duration of the contract plus six years (HMRC requirement). For marketing leads it's three years from last contact.

Changes to this policy

We may update this policy from time to time. The "last updated" date at the top will reflect any changes.

Contact

Questions about this policy? Email [email protected].