Automation for UK Trades

Stop Losing Jobs to Slow Replies and Missed Calls

Customers ring three tradesmen. The first to reply usually wins the job. Our automation systems make sure that's always you — auto-replying within 60 seconds, qualifying enquiries, and booking jobs while you're on the tools.

Visual workflow builder showing an automated lead-handling sequence — trigger, auto-reply, wait, follow-up email, opportunity creation
What It Does

Lead Automation Built for Busy Tradesmen

You can't answer the phone with your hands inside a boiler. So we built automation that does the customer-handling for you — fast, professional and 24/7.

Missed Call Text Back

If you can't pick up, our system instantly texts the caller back: "Sorry I missed you — what can I help with?" Most enquiries reply within seconds. No more lost jobs.

Website Chat Widget

A live chat widget on your website that captures questions, qualifies the job and turns visitors into SMS conversations on your phone.

SMS & Email Follow-Ups

Automatic follow-up sequences for unanswered enquiries, quote follow-ups, and after-job thank-yous. The reminders happen even when you're 2 metres up a ladder.

Review Automation

After every completed job, the system asks the customer for a Google review by SMS. More 5-star reviews = more local search visibility = more jobs.

Online Booking

Customers pick a time that suits them — your calendar updates automatically. Reduces no-shows and stops the back-and-forth phone tag.

AI Chat & Voice Bots

Higher-tier package: AI handles routine enquiries, books surveys, and answers FAQ questions 24/7 in your tone of voice. No call missed, no enquiry ignored.

Why It Matters

The First Tradesman to Reply Wins the Job

Studies show that 50% of homeowners hire the first trade business that responds to their enquiry. Not the cheapest. Not the most reviewed. The fastest.

If you're up a ladder, under a sink or driving between jobs, you're not replying. Your competitors with automation are. That's a gap WebSmart's systems close — automatically.

  • Instant SMS reply on every enquiry
  • CRM that organises every lead in one place
  • Automatic quote follow-ups after 2, 5 and 14 days
  • Review request fires the moment a job is marked complete
See Automation Packages
GoHighLevel CRM sales pipeline showing leads moving through New Lead, Contacted, Quote Sent and Booked stages with automation status
FAQs

Automation Questions

Will the automation sound like a robot to my customers?

No. Every message is written in your voice — friendly, plain English, no corporate fluff. We work with you to set the tone so it reads like you typed it yourself.

Do I need a website to use the automation?

Yes — you need a WebSmart website. Our automation is purpose-built for sites we build and host, so the chat widget, enquiry forms, online booking, missed-call text-back and CRM all wire together natively. If your existing site happens to be built on the same underlying platform we use, we can plug the automation in directly — book a call and we'll check. Otherwise (WordPress, Wix, Squarespace, custom builds) the connections won't work, and we'll recommend a fresh WebSmart site instead.

Which packages include automation?

SmartStart (£97/mo), SmartCore (£197/mo) and SmartPro (£297/mo) all include automation. SmartStart includes the chat widget, CRM and SMS/email automations. SmartCore adds review automation. SmartPro adds AI chat and voice bots.

Can I see what messages have been sent?

Yes. Every conversation is logged in your CRM — readable from your phone or laptop. You can jump in mid-conversation any time you want to take over manually.

Never Lose Another Job to a Faster Competitor

Book your free 30-minute call and we'll show you the automation that matches your trade.

Book Your Free Call